Dating site revenue model

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If online dating sites claim to help find lasting love — a "match" — questions like these are a crucial part of evaluating long-term companionship.And while the questions these surveys do ask are usually centered on individual wants, needs, behaviors, and characteristics, they only address a very small part of what makes human beings compatible.Meeting someone online is now commonplace, a reflection of how we as a culture now socialize, not a feather in the cap of the online dating industry.

Normally, this would be a great thing, as technology makes things better.

To meet possible compatible love partners, we started a new hobby, networked in our social circles, had friends set us up on blind dates, and generally spent some time looking for someone just as amazing/screwed up as we are.

But with the advent of technology, "dating" doesn't exist anymore.

The Human Element Beyond all the pseudo-science, online and mobile dating short-circuits the natural courtship process of men and women. It's well-documented that both men and women lie when completing their online profiles.

Primal dating rituals and natural courtship don't include posting a profile and a few pictures, or swiping right to indicate interest. Old pictures, employment status, income, weight, age — over 80 percent of online daters don't tell the truth.

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